With over half a billion fans and a multi-million-dollar fortune, Jimmy Donaldson, better known as MrBeast, seems untouchable as YouTube’s top influencer. But a recent lawsuit could mark the biggest challenge of his career yet.

Five female contestants from the upcoming Prime Video reality show, Beast Games, have filed a lawsuit against MrBeast’s production company (MrB2024), and Amazon. The show, which boasts a $5 million prize and features 1,000 competitors, has been thrown into uncertainty as the lawsuit plays out in Los Angeles.

The 54-page legal document, though heavily redacted, details allegations of a toxic work environment, accusing the production of fostering a culture of misogyny and sexism that impacted the contestants “particularly and collectively.”

For MrBeast, whose brand has always hinged on positivity and massive philanthropic stunts, this legal battle could be a serious blow. As the case develops, it remains to be seen whether his carefully crafted image will take a hit.

Stay tuned as we continue to track the story.