In a new twist to the ongoing tensions between two of hip-hop’s biggest names, Drake has initiated legal proceedings against Universal Music, accusing the label of artificially inflating streams for Kendrick Lamar’s track Not Like Us. The song, widely perceived as a diss aimed at Drake, has been at the center of heated discussions within the music community.

The Allegations

According to documents filed by Drake’s company, Frozen Moments LLC, in a New York court, Universal Music and Spotify are accused of orchestrating a deliberate scheme to manipulate streaming numbers. The allegations include the use of bots, payola, and other methods to boost the song’s visibility and performance on streaming platforms.

Drake’s legal team stated in the filing:
“Universal Music did not rely on chance. It instead launched a campaign to manipulate and saturate the streaming services and airwaves.”

This accusation suggests that the success of Lamar’s track may have been influenced by practices designed to undermine organic audience preferences.

Universal’s Response

Universal Music has strongly denied the claims, calling them “offensive and untrue.” A spokesperson for the label defended the integrity of the music industry, emphasizing:
“Fans choose the music they want to hear.”

Neither Spotify nor Kendrick Lamar has publicly responded to the allegations.

Pre-Action Petition

Drake’s filing is not yet a full-blown lawsuit but a pre-action petition. This legal move allows his lawyers to request the court to ensure that Universal and Spotify preserve all relevant documents and evidence. It signals the possibility of a more extensive legal battle to come.

The Bigger Picture

This development comes amid growing debates about transparency in the music industry, particularly concerning streaming metrics and promotional tactics. With the influence of streaming platforms on artist rankings and royalties, the stakes are incredibly high for musicians, labels, and fans alike.

Drake’s legal action could shine a light on the inner workings of how music is promoted and consumed, potentially setting a precedent for how streaming manipulation claims are addressed in the future.

What’s Next?

As the story unfolds, the industry and fans are watching closely. If Drake proceeds with a full lawsuit, the case could reveal details about the tactics used by major players in the music business and reshape public perceptions of chart success.

For now, the spotlight remains firmly on Universal, Spotify, and Kendrick Lamar, as they navigate the fallout of these explosive accusations.